Thirty skincare products spanning cleansers, serums, SPFs, moisturizers, and body care. Nearly every one is under $30. The range covers K-beauty sunscreens, drugstore treatments that have been quietly working for decades, cult favorites from brands like Dieux and Prequel, and everyday staples from La Roche-Posay and Naturium.
Ashley V.
View ProfileAshley Veurink is a licensed esthetician and the founder of AV Esthetics in Kansas City. Her approach centers on meeting clients where they are and building routines that are both effective and easy to maintain. Her mantra: "The best skincare routine is easy to keep."

Sold by Prequel
this rec counts as 2 because I recommend both of these cleansers alllllll the time. Pre-Gleanse is your first cleanse at night, Gleanser is the second! both are acne-safe and under $30.
$34.00

La Roche-Posay
I love a milky cleanser for anyone whose skin errs on the dry side.
$19.99

Prequel
I have to be on my tenth bottle of this stuff. lightweight hydration that feels like a huge gulp of water for your skin. great for any and all skin types!
$28.00

Naturium
mama loves a peptide serum, especially for ages 30+. this is a good affordable option on the market.
$24.99

Sold by Prequel
for all my redness-prone / rosacea girls and guys!
$20.00

Sold by Prequel
L-ascorbic acid in dark, opaque packaging? it's a 'yes' from me.
$23.00

Sold by Prequel
love a hypochlorous acid spray and the Prequel mister is second to absolutely no one.
$17.00

Naturium
I told you I love peptides in skincare and I wasn't joking.
$19.99

La Roche-Posay
this stuff is very thick but actual magic at healing cuts, soothing rashes, and calming irritated skin down! I use it after every eyebrow wax to bring the redness down. and, it's safe to use on babies 6 months and up.
$20.99

Sold by Prequel
it's giving "rhode glazing milk," but at a fraction of the price for a better formula.
$26.00

Sold by Prequel
you can't tell me Prequel didn't make this specifically for me after singing the Multi-Quench serum's praises for 2 years.
$18.00

Sold by Prequel
I’m always suspicious of a “face + body” product but this does feel light enough for my face, and heavy enough for my body?? it doesn't make sense but also does.
$22.00

innisfree
I know, I know, this is $30 instead of under, but deserves a shout-out as a great moisturizer for skin struggling with the acne. the green tea is a great calming agent for inflammation (which is what acne is).
$30.00

Sold by Isntree
to know me is to know my love for Korean skincare, especially their SPF formulas. this one is so lightweight that you won't dread having to reapply.
$17.99

innisfree
another Korean SPF, but in a mineral format.
$22.00

Sold by BYOMA
a mineral sunscreen I've been loving a lot, that's super easy to get your hands on via Target, Ulta, CVS, etc.
$18.99

Sold by Good Molecules
I love that there's just a tiny bit of caffeine in this to help wake up my undereyes.
$6.00

Sold by Prequel
yes, your lips need sunscreen, too!
$14.00

Sold by Soft Services
where are my KP people at? this helps reduce the “chicken skin” look that the keratosis pilaris on my upper arms has going on.
$36.00

Clean Skin Club
I use these every time I wash my face and they go a long way in keeping breakouts at bay.
$17.99

Sold by Naturium
yes, bodycare counts as skincare! and this is another product I love to soothe irritation for my keratosis pilaris (KP, or the "chicken skin" that some have on their upper arms).
$17.00

Sold by Saltair
I have yet to meet a Saltair product I don't absolutely RIDE for, and this retinol body lotion is one of the latest to join my routine. the trick is to keep in your shower and apply on damp skin! bonus points if you apply it on top of the Saltair HA Body Hydrator.
$23.00

Saltair
there's just not going to be a day I don't use this, for as long as Saltair is willing to make it.
$23.00

Sold by EXPERIMENT
if it's not the Prequel Multi-Quench Hydration Serum, it's this. the best if you want your skin to look and feel super hydrated and plump.
$28.00

Dieux
I've had these since they first launched a few years - one of the coolest products that so many companies have replicated.
$25.00

De La Cruz
sulfur masks are one of my favorite ways to treat inflamed acne. this mask is a super affordable option I send to clients all the time if they don't want the pro-grade option.
$8.98

AESTURA
I love a hydrating mist, and the milkiness of this one is so soothing.
$24.00

Sold by Prequel
leave it to Prequel to add an incredible part 2 to my favorite product of theirs. I love spritzing this mist after cleansing, or after my hypochlorous spray dries down to rehydrate my skin.
$18.00

Sold by Prequel
if you are someone washing your hands constantly throughout the day, please get this. this lotion leaves an invisible film on the skin to prevent moisture loss from handwashing throughout the day. it is a MUST for the days I'm seeing clients and washing/sanitizing my hands multiple times within each treatment.
$14.00
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